LA W.1110

A Dominant Freeway Presence at the Gateway to Downtown LA

Positioned at the convergence of the I-110 and I-10 - two of Los Angeles’ most heavily trafficked freeways, LA.W1110 delivers unmatched visibility at a critical entry point into Downtown. Spanning 1,200 square feet, this large-format static display commands attention as drivers navigate the interchange, offering extended read time along a natural curve in the roadway. Just south of DTLA’s core, the unit captures a high volume of daily commuters and regional travelers as they transition into the city, creating a powerful first impression for brands looking to establish immediate presence.

Built for Maximum Impact

Designed for bold, high-impact storytelling, LA.W1110 provides a clean, uninterrupted canvas that stands out within a dense freeway environment. With direct adjacency to major commuter routes and seamless visibility from multiple approaches, the placement ensures consistent exposure throughout peak traffic periods. This is a format built for dominance—where scale, simplicity, and strategic positioning work together to deliver strong market visibility and lasting brand recall across one of Los Angeles’ most vital transportation corridors.